Tarsus Connect Acquires BizBash
Tarsus Connect has today announced the purchase of BizBash, the iconic trade media company for event and meeting planners, further expanding Connect’s market-leading position. Terms of the transaction were not disclosed.The acquisition of BizBash adds four premier events — including the BizBash Live in New York and L.A. shows for event pros — to the current Connect portfolio of more than 30 national, regional and vertically focused events around the United States. Connect will now also publish two of BizBash’s popular magazines and oversee all of its digital properties. In cities where Connect and BizBash events overlap, they will collocate and combine efforts, including some pop-up events in markets new to BizBash. “After nearly 20 years building the BizBash brand, we are thrilled to be joining forces with Connect to create a next-generation event and media company to serve organizers and marketers of all types,” said David Adler, BizBash CEO and founder. “It is a marriage that will inspire collaboration not only in the meeting, event and event marketing industries but will have an impact on the 60 million people who attend the events, conferences, festivals, meetings and gatherings planned by our diverse organizers."
2019-12-03 Source: TSNN.comTweet di @FairAdvisor